1)      User Support. Sure it’s great to dream about plunking down $37 for an ebook that will give you everything you need to know about making money. Unfortunately, that just doesn’t happen. The Web is a very fluid place, huge changes can be weeks, even days away. You need ongoing support to keep you abreast of what’s working and what’s not working at any given time.

2)      A Real Plan – Too many so-called “Gurus” simply spew out tips and tricks that seem to be working. If you want to start a business, whether it’s online or offline, you need a real plan that included a budget and an exit strategy.

3)      Initiative – that’s right. The single biggest factor that is standing between you and a successful business is ... YOU! You’re the only one who can take the information that is presented to you and put it into action. Too many people are unsuccessful simply because they never take that first step.

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